Health & Fitness

We all know that the weight loss industry in Health & Fitness is a multi-billion dollar per an business and who do the advertisers target?


To encourage women to join their weight loss plan, they highlight their insecurities in their advertising copy.

Health & Fitness

“What insecurities are these,” you may be asking Health & Fitness .

You may have heard of the term “fat-shaming.”

Women are shamed into feeling guilty even if they are just a few kilos heavier than last year.

Is it any wonder that so many of them suffer from insecurities.

My advice to women is this:

Health & Fitness

1 Stop comparing yourself with others

It is silly to try to be somebody you are not. Instead of trying to be someone other than yourself you must ask the question, “What makes me tick,?” and set your goals accordingly.

2 Do it for you and not for others.

If you are taking on a new diet do it for yourself and not for others. Don’t be a people pleaser and try to impress others for the sake of it.


3 Your value is not measured by your dress size.

What makes you unique is what values you. It is what you do with what talents you have been gifted that gives you value. It is important to use your talents for the benefit of others. That is a real value!

4 Ditch the “If only,” mindset.

Many women and men for that matter think, “If I lost xx amount of weight, got, a new car, a better house, had a new husband/wife, or whatever then I will be happy.”

Life does not work that way. Joy comes from within and has nothing to do with outward appearances or the opinion of others. After they have acquired what they thought would make them happy, many people are still not content with their life. The novelty soon wears off then they have their eye on something else.


5 Work on your self-esteem.

It is important to work on your self-esteem otherwise people are going to push you around.

The key is to be assertive and not allow unkind comments to affect. Assertiveness is not just sticking up for yourself. It is recognizing the television advertising for what they are; to make you want to buy their products.

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